Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis...

Part 1. New Product Development. Design Context in Afrika / Mugendi Kanampiu M'Rithaa, Richie Moalosi and Yaone Rapitsenyane -- Advancing Afrikan Sustainable Design / Angus Donald Campbell and Yaone Rapitsenyane -- New Product Development Process : A Contextual Approach / Yaone Rapitsenyane and...

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based approach to innovation in resource-scarce and complex...

Main description: The aim of this book is to indicate the major technical underpinnings of augmented reality (AR) and, at the same time, to present potential applications for AR, especially in communications.