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Interconnected levels of multi-stage marketing : a triadic approach

Vedel, Mette; Geersbro, Jens; Ritter, Thomas - In: Journal of business market management : JBM 5 (2012) 1, pp. 1-20

Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...

Persistent link: https://www.econbiz.de/10009537603

Organizational relationship termination competence : a conceptualization and an empirical test

Ritter, Thomas; Geersbro, Jens - In: Industrial marketing management : the international … 40 (2011) 6, pp. 988-993

Persistent link: https://www.econbiz.de/10009354615

The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry

Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408

Persistent link: https://www.econbiz.de/10012391593

Analyzing the impact of the coronavirus crisis on business models

Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 88 (2020), pp. 214-224

Persistent link: https://www.econbiz.de/10012285358

Managing through a crisis : managerial implications for business-to-business firms

Pedersen, Carsten Lund; Ritter, Thomas; Di Benedetto, … - In: Industrial marketing management : the international … 88 (2020), pp. 314-322

Persistent link: https://www.econbiz.de/10012285369

The wider implications of business-model research

Ritter, Thomas; Lettl, Christopher - In: Long range planning : LRP ; international journal of … 51 (2018) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011842209

Die vier Typen von Projektmanagern

Pedersen, Carsten Lund; Ritter, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 5, pp. 56-61

Persistent link: https://www.econbiz.de/10011940211

Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future

Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 86 (2020), pp. 180-190

Persistent link: https://www.econbiz.de/10012212463

Special issue on tribute to Peter LaPlaca

Lindgreen, Adam (ed.); Di Benedetto, C. Anthony (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011822243

Past, present, and future business-to-business marketing research

Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4

Persistent link: https://www.econbiz.de/10011822263