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Aufsatzsammlung
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Meffert, Heribert
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161
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156
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146
Huber, Frank
126
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119
Bauer, Hans H.
114
Wiedmann, Klaus-Peter
112
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101
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100
Irwin, Scott H.
94
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93
Keller, Kevin Lane
85
Melewar, T. C.
83
Belz, Christian
81
Albach, Horst
80
Fritz, Wolfgang
80
Herrmann, Andreas
80
Malhotra, Naresh K.
74
Kaiser, Harry M.
68
Sheth, Jagdish N.
66
Kuß, Alfred
65
Aaker, David A.
64
Kapferer, Clodwig
64
Backhaus, Klaus
63
Brown, Stephen
62
Wilson, William W.
62
Good, Darrel L.
61
Dichtl, Erwin
60
Kirchgeorg, Manfred
60
Diller, Hermann
55
Reinecke, Sven
55
McDonald, Malcolm
53
Hair, Joseph F.
52
Sattler, Henrik
52
Woodside, Arch G.
52
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51
Jabbar, Mohammad A.
51
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Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
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Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
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International Association of Agricultural Economists - IAAE
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European Association of Agricultural Economists - EAAE
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American Marketing Association
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
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Edward Elgar Publishing
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Hanns-Seidel-Stiftung
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49
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International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
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National Bureau of Economic Research
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34
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33
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
NetLibrary, Inc
32
Verlag Dr. Kovač
32
HAL
31
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30
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Journal of business research : JBR
859
SpringerLink / Bücher
773
The journal of brand management : an international journal
572
European Journal of Marketing
463
Journal of marketing research : JMR
456
The journal of product & brand management
391
Journal of retailing and consumer services
325
Journal of marketing
311
Industrial marketing management : the international journal for industrial and high-tech firms
246
European journal of marketing : EJM
224
Springer eBook Collection
218
Journal of marketing management : MM
211
Journal of the Academy of Marketing Science
211
Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
205
Marketing Intelligence & Planning
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
188
Jahrbuch der Absatz- und Verbrauchsforschung
168
Marketing intelligence & planning
168
Springer eBook Collection / Business and Economics
162
Text + Kritik : Zeitschrift für Literatur
161
Journal of advertising research
156
Overseas business reports : OBR
155
Journal of strategic marketing
154
International journal of market research : JMRS ; the journal of the Market Research Society
148
Psychology & marketing
148
Gabler Edition Wissenschaft
147
Qualitative market research : an international journal
139
Suhrkamp-Taschenbuch Wissenschaft
137
Management Science
133
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Edition Suhrkamp
130
Journal of Agricultural and Applied Economics
130
Marketing : ZFP ; journal of research and management
130
Asia Pacific journal of marketing and logistics
128
Marketing letters : a journal of research in marketing
128
Journal of marketing communications
124
The annals of the American Academy of Political and Social Science
122
Journal of retailing
119
Marketing theory
116
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USB Cologne (EcoSocSci)
50,279
ECONIS (ZBW)
46,514
RePEc
6,385
Other ZBW resources
2,105
BASE
1,854
EconStor
289
USB Cologne (business full texts)
220
OLC EcoSci
96
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1
Modeling in branding: a critical ethnography approach
El-Amir, Ayman
;
Burt, Steven
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
Saved in:
2
Der Einfluß unterschiedlicher Informationsquellen auf die Bewertung von Produkten
Mühlbacher, Hans
;
Weigl, Ingeborg Maria
-
1979
Persistent link: https://www.econbiz.de/10009602552
Saved in:
3
Etablierung von Marken im Regionenmarketing : eine vergleichende Analyse der Regionennamen "Mitteldeutschland" und "Ruhrgebiet" auf der Grundlage einer repräsentativen Studie
Kirchgeorg, Manfred
;
Kreller, Peggy
-
2000
Persistent link: https://www.econbiz.de/10013420287
Saved in:
4
Marke 41 : das neue Journal für
Marketing
München : MIM, Marken-Institut München
-
1.2008 -
Persistent link: https://www.econbiz.de/10003767785
Saved in:
5
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
6
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
7
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
8
Marke 41 : das Marketingjournal
2008-: München : MIM, Marken Institut München
-
1.2008 -
Persistent link: https://www.econbiz.de/10003697247
Saved in:
9
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
10
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
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