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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J.Andrew; Mcalister, Leigh; Reibstein, David J.; … - In: Journal of retailing 85 (2009) 1, pp. 95
Persistent link: https://www.econbiz.de/10008232099
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Further Movement Toward Insight and Relevance
Mcalister, Leigh - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 139-140
Persistent link: https://www.econbiz.de/10007748587
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Comment-Cross-Brand Pass-Through: Fact or Artifact?
Mcalister, Leigh - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 876-898
Persistent link: https://www.econbiz.de/10007893540
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Modeling on Brand's customer-mix ; Report No. 04-114
Chien, Yung-Hsin; George, Edward I.; McAlister, Leigh - In: MSI reports : working paper series (2004) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009893420
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Handling missing values in marketing data : a comparison of techniques ; Report No. 05-107
Lemieux, James; McAlister, Leigh - In: MSI reports : working paper series (2005) 2, pp. 41-59
Persistent link: https://www.econbiz.de/10009893436
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Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10010094813
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Choosing Priorities - MSI's 2004-2006 research priorities reflect unique interests of four distinct communities.
McAlister, Leigh; Taylor, Earl - In: Marketing management : a quarterly business management … 14 (2005) 2, pp. 42-47
Persistent link: https://www.econbiz.de/10007228051
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Commentary-Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-562
Persistent link: https://www.econbiz.de/10009028879
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A Basket-mix Model to Identify Cherry-picked Brands
McAlister, Leigh; George, Edward I.; Chien, Yung-Hsin - In: Journal of retailing 85 (2009) 4, pp. 425-437
Persistent link: https://www.econbiz.de/10008889568
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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10008889583