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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Werbung in der UdSSR
Meyer, Harald - 1985
Persistent link: https://www.econbiz.de/10000167079
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A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Dye, Chung-Yuan; Hsieh, Tsu-Pang - In: European journal of operational research : EJOR 315 (2024) 2, pp. 654-667
Persistent link: https://www.econbiz.de/10014565251
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Female advertising models and their body mass index (BMI) : how does BMI similarity affect perceived product quality?
Vazquez, Erik Ernesto; Felix, Reto; Siliceo, Lorena - In: Journal of consumer behaviour 23 (2024) 3, pp. 1251-1269
Persistent link: https://www.econbiz.de/10014575774
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Charity ugliness premium : donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising
Yu, Ziyue; Yang, Shuai; Zheng, Hualu; Chang, Xinyu - In: Journal of consumer behaviour 23 (2024) 3, pp. 1463-1477
Persistent link: https://www.econbiz.de/10014575969
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Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana; Torgunakova, Elena; Torgunakov, Evgeniy - In: Finance, Economics, and Industry for Sustainable …, (pp. 115-122). 2024
Persistent link: https://www.econbiz.de/10014577993
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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Demand-driving innovation, advertising nuisance, and a media platform optimal pricing
Aloui, Chokri; Jebsi, Khaïreddine - In: Managerial and decision economics : MDE ; the … 45 (2024) 5, pp. 3029-3046
Persistent link: https://www.econbiz.de/10014552770