Female advertising models and their body mass index (BMI) : how does BMI similarity affect perceived product quality?
Year of publication: |
2024
|
---|---|
Authors: | Vazquez, Erik Ernesto ; Felix, Reto ; Siliceo, Lorena |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 3, p. 1251-1269
|
Subject: | Produktqualität | Product quality | Körpergewicht | Body weight | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit |
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