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Marketing & Kommunikation : M&K
Berneck : marketingmall.ch - 2000 -
Persistent link: https://www.econbiz.de/10002081558
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Wirtschaftswerbung und Meinungsfreiheit
Drettmann, Fritz - 1984
Persistent link: https://www.econbiz.de/10000035358
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Elementare Werbekunde
Michligk, Paul - 1974 - 3., durchges. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000042231
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Werbestile - zur Analyse und zum produktspezifischen Einsatz ganzheitlicher Gestaltungskonzepte
Weuthen, Ingeborg Gabriele - 1988
Persistent link: https://www.econbiz.de/10008731128
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Competition and cooperation in a platform-based business ecosystem within complementary partners
Hong, Zhaofu; Zhang, Qiaojun; Xu, Xiaoping; Lyu, Zerong - In: International journal of production economics 275 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015052044
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Advertising fee as a new supply chain coordination approach between hotels and online travel agencies
Chen, Chi-Jen - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2422-2441
Persistent link: https://www.econbiz.de/10015053497
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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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A computer vision methodology to predict brand personality from image features
Peng, Yilang; Wen, Taylor Jing; Yang, Jing - In: Journal of advertising 53 (2024) 4, pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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Werbung
Kluxen, Bodo - 2016
Persistent link: https://www.econbiz.de/10011836538
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Werbung
Kluxen, Bodo - 2014
Persistent link: https://www.econbiz.de/10014006189