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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
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Instant advertising
Sugars, Bradley J. - 2006
Persistent link: https://www.econbiz.de/10003085707
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...The advertising of chemicals and allied products
Geddes, Alexander St. Clair - 1946
Persistent link: https://www.econbiz.de/10003077566
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The advertising rate structure in the daily newspaper industry
Ferguson, James M. - 1963
Persistent link: https://www.econbiz.de/10002145506
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Werbung ̱mit Anzeigen
Gantzer, Ludwig - 1954
Persistent link: https://www.econbiz.de/10002269731
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Moderne Werbung im Maschinenbau : VDMA. Verein Deutscher Maschinenbau-Anstalten ; 2. Vortr.
Blasberg, C.; Gabler, Karl - 1951
Persistent link: https://www.econbiz.de/10002276486
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An economic analysis of beef pricing and newspaper advertising in Toronto
Funk, Thomas F.; Meilke, Karl D. - 1976
Persistent link: https://www.econbiz.de/10002318409
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Der Anzeigenpreis : Nußberger, Ulrich
Nussberger, Ulrich - 1957
Persistent link: https://www.econbiz.de/10002320144
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Ist die Medienkrise zu Ende? : Status Quo im Werbemarkt
Schenk, Michael; Wolf, Malthe - In: Globale Krise der Medienwirtschaft? : Dimensionen, …, (pp. 35-43). 2004
Persistent link: https://www.econbiz.de/10002067176