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Theoretical aspects of developing the marketing strategies of large selling area chain stores on the ground of Tesco (Poland)
Bilińska, Katarzyna - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 23-37). 2007
Persistent link: https://www.econbiz.de/10003622517
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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Status quo des Multi-Channel-Managements im deutschen Einzelhandel
Zentes, Joachim; Schramm-Klein, Hanna - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 4, pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
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Market orientation and performance in low-income countries : the case of Zimbabwean retailers
Burgess, Steven Michael; Nyajeka, Pfavai - In: Product and market development for subsistence marketplaces, (pp. 215-257). 2007
Persistent link: https://www.econbiz.de/10003522001
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Consumer attributions, mental simulation, and specific emotions : implications for multi-channel retailing and new product marketing
Fujikawa, Yoshinori - 2003
Persistent link: https://www.econbiz.de/10003564793
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An international study of online retailer resources and performance from a resource-based perspective
Colton, Deborah - 2004
Persistent link: https://www.econbiz.de/10003566695
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Essays on structural analysis of retail competition using classical and Bayesian estimation techniques
Venkataraman, Sriraman - 2005
Persistent link: https://www.econbiz.de/10003555338
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Crafting integrated multichannel retailing strategies
Zhang, Jie; Farris, Paul W.; Irvin, John W.; Kushwaha, Tarun - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10003987346