Theoretical aspects of developing the marketing strategies of large selling area chain stores on the ground of Tesco (Poland)
Katarzyna Bilińska
| Year of publication: |
2007
|
|---|---|
| Authors: | Bilińska, Katarzyna |
| Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 23-37
|
| Subject: | Tesco Plc <Cheshunt> | Einzelhandel | Retail trade | Betriebliche Standortwahl | Firm location choice | Marketingmanagement | Marketing management | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003622517