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The future of consumerism
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06.08.1989
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1972-1977
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Bloom, Paul N.
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Kotler, Philip
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4
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Keller, Kevin Lane
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3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of marketing
5
Harvard business review : HBR
3
Report / Marketing Science Institute
3
The future of consumerism
3
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2
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2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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1
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1
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1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of entrepreneurial venturing
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1
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Legends in marketing
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
34
OLC EcoSci
13
USB Cologne (EcoSocSci)
9
RePEc
4
Other ZBW resources
1
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11
The future of consumerism
Bloom, Paul N.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000692929
Saved in:
12
Scaling social entrepreneurial impact
Bloom, Paul N.
;
Chatterji, Aaron K.
- In:
California management review
51
(
2008/09
)
3
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003907510
Saved in:
13
Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve
;
Bloom, Paul N.
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
Saved in:
14
The concerns of the rich/poor consumer
Preston, Lee E.
;
Bloom, Paul N.
- In:
California management review
26
(
1983
),
pp. 100-119
Persistent link: https://www.econbiz.de/10003497488
Saved in:
15
Strategien für Unternehmen mit hohem Marktanteil
Bloom, Paul N.
;
Kotler, Philip
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
3
,
pp. 74-82
Persistent link: https://www.econbiz.de/10003497643
Saved in:
16
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
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17
Identifying the drivers of social entrepreneurial impact : theoretical development and an exploratory empirical test of SCALERS
Bloom, Paul N.
;
Smith, Brett R.
- In:
Journal of social entrepreneurship
1
(
2010
)
1
,
pp. 126-145
Persistent link: https://www.econbiz.de/10009678662
Saved in:
18
Celebrity contagion and the value of objects
Newman, George E.
;
Diesendruck, Gil
;
Bloom, Paul N.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 215-228
Persistent link: https://www.econbiz.de/10009272207
Saved in:
19
Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.
;
Bloom, Paul N.
;
Cohen, Joel B.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
Saved in:
20
Consumer education : marketers take heed
Bloom, Paul N.
;
Silver, Mark J.
- In:
Harvard business review : HBR
54
(
1976
)
1
,
pp. 23-36, 40-42 [u.a.]
Persistent link: https://www.econbiz.de/10001932971
Saved in:
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