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Strategische Markenführung : P...
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Strategisches Management
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Marketing
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Consumer behaviour
9,203
Konsumentenverhalten
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Firm performance
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Management
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2,901
Organisatorischer Wandel
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2,758
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marketing
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2,548
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2,498
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Meffert, Heribert
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Bruhn, Manfred
244
Kotler, Philip
236
Burmann, Christoph
181
Esch, Franz-Rudolf
148
Pepels, Werner
143
Huber, Frank
107
Wiedmann, Klaus-Peter
103
Baumgarth, Carsten
98
Homburg, Christian
97
Ahlert, Dieter
94
Irwin, Scott H.
94
Tomczak, Torsten
90
Bauer, Hans H.
87
Keller, Kevin Lane
85
Melewar, T. C.
83
Fritz, Wolfgang
81
Belz, Christian
80
Hitt, Michael A.
80
Rugman, Alan M.
73
Kaiser, Harry M.
68
Kirchgeorg, Manfred
66
Kreutzer, Ralf T.
66
Vrontis, Demetris
66
Hinterhuber, Hans H.
63
Wilson, William W.
62
Good, Darrel L.
61
Müller-Stewens, Günter
60
Kraus, Sascha
59
Aaker, David A.
58
Verbeke, Alain
58
Sheth, Jagdish N.
57
Zentes, Joachim
57
Brown, Stephen
56
McDonald, Malcolm
55
Reinecke, Sven
54
Whittington, Richard
54
Foss, Nicolai J.
53
Keuper, Frank
53
Herrmann, Andreas
52
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Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
449
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
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American Marketing Association
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
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Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
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National Bureau of Economic Research
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Edward Elgar Publishing
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Office of the Chief Economist, Department of Agriculture
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Université Paris-Dauphine (Paris IX)
70
IGI Global
66
Verlag Dr. Kovač
66
Haufe-Lexware GmbH & Co. KG
56
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Springer-Verlag GmbH
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
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Books on Demand GmbH <Norderstedt>
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
39
De Gruyter Oldenbourg
36
Gesellschaft zur Erforschung des Markenwesens
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Harvard Graduate School of Business Administration
33
HAL
31
Information Resources Management Association
31
Springer International Publishing
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
OECD
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SpringerLink / Bücher
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Journal of business research : JBR
1,029
The journal of brand management : an international journal
570
Springer eBook Collection
466
European Journal of Marketing
463
The journal of product & brand management
392
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of retailing and consumer services
309
Europäische Hochschulschriften / 5
279
Strategic management journal
264
Gabler Edition Wissenschaft
257
Springer eBook Collection / Business and Economics
224
European journal of marketing : EJM
218
Journal of Food Distribution Research
208
Technological forecasting & social change : an international journal
205
Marketing Intelligence & Planning
200
Harvard business review : HBR
188
Research
187
Long range planning : LRP ; international journal of strategic management
184
Journal of strategic marketing
181
Journal of marketing management : MM
179
Harvard-Business-Manager : das Wissen der Besten
176
Business horizons
170
Marketing intelligence & planning
167
Journal of business strategy
163
Journal of the Academy of Marketing Science
159
Lehrbuch
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
155
International journal of hospitality management
152
Journal of marketing
144
Journal of business ethics : JOBE
141
Management Science
134
Business strategy and the environment
133
Premier reference source
131
Journal of Agricultural and Applied Economics
130
Psychology & marketing
130
Management decision : MD
129
Asia Pacific journal of marketing and logistics
128
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Journal of marketing communications
126
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ECONIS (ZBW)
68,034
USB Cologne (EcoSocSci)
11,925
RePEc
6,389
Other ZBW resources
2,106
BASE
1,855
USB Cologne (business full texts)
386
EconStor
345
OLC EcoSci
140
ArchiDok
11
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date (oldest first)
1
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
2
Marketing
aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
3
Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
Saved in:
4
Cause related
Marketing
als Instrument zur strategischen Unternehmensführung
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 233-248)
.
2009
Persistent link: https://www.econbiz.de/10003883943
Saved in:
5
Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz ...
Schultz, Majken
(
ed.
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003474025
Saved in:
6
Strategische Markenführung
Tomczak, Torsten
;
Brexendorf, Tim Oliver
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 9-81)
.
2005
Persistent link: https://www.econbiz.de/10003598281
Saved in:
7
Zukünftige Entwicklungen der Markenführung
Kernstock, Joachim
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 251-261)
.
2005
Persistent link: https://www.econbiz.de/10003598298
Saved in:
8
Strategic integrated
marketing
communications : theory and practice
Percy, Larry
-
2008
Persistent link: https://www.econbiz.de/10003686240
Saved in:
9
Identität und Marke im Entrepreneurial
Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
10
Strategie und Technik des Automobilmarketing
Esch, Franz-Rudolf
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010424094
Saved in:
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