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Case studies on social marketing : a global perspective

Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2019

Persistent link: https://www.econbiz.de/10011973984

Social marketing in action : cases from around the world

Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011979200

Verhaltensbeeinflussung durch Sozialmarketing : eine Analyse der Gestaltungsmöglichkeiten

Thaler, Julia - 2012

Persistent link: https://www.econbiz.de/10009560126

Public Opinion Polling in a Globalized World

Carballo, Marita (contributor); Hjelmar, Ulf (contributor) - 2008

Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. This book illustrates how public opinion polling matters in politics, in the public sphere,...