//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kommunikative Marketingplanung...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Recht
32,033
Marketing
31,431
Deutschland
15,381
Werbung
13,871
Advertising
9,990
Consumer behaviour
4,620
Konsumentenverhalten
4,497
Marketingmanagement
4,051
Theorie
4,006
Werbewirkung
3,959
Theory
3,946
Advertising effects
3,884
Marketing management
3,822
USA
3,560
Germany
3,452
Staatsrecht
3,093
marketing
2,597
Deutsches Sprachgebiet
2,518
Online-Marketing
2,446
Internet marketing
2,436
Verwaltungsrecht
2,347
United States
2,259
Privatrecht
1,959
Steuer
1,909
Völkerrecht
1,770
Law
1,578
Internationales Recht
1,540
Handelsrecht
1,510
Brand management
1,434
Markenführung
1,426
Management
1,346
Finanzrecht
1,233
Marktforschung
1,184
Strategisches Management
1,178
Wettbewerb
1,141
Agribusiness
1,103
Geschichte
1,052
Relationship marketing
1,051
Welt
1,030
Beziehungsmarketing
1,024
more ...
less ...
Online availability
All
Free
11,843
Undetermined
9,596
Type of publication
All
Book / Working Paper
46,921
Article
28,384
Journal
3,162
Other
524
Database
4
Type of publication (narrower categories)
All
Article in journal
10,532
Aufsatz in Zeitschrift
10,532
Hochschulschrift
3,558
Graue Literatur
2,653
Non-commercial literature
2,653
Aufsatz im Buch
2,646
Book section
2,646
Collection of articles of several authors
2,009
Sammelwerk
2,009
Thesis
1,737
Working Paper
1,474
Aufsatzsammlung
1,400
Arbeitspapier
1,313
Konferenzschrift
1,294
Lehrbuch
1,268
research-article
1,150
Textbook
1,008
Dissertation u.a. Prüfungsschriften
893
Bibliografie enthalten
800
Bibliography included
800
Monografische Reihe
615
Conference proceedings
531
Quelle
472
Case study
395
Fallstudie
395
Amtliche Publikation
379
Ratgeber
343
Wörterbuch
330
Festschrift
325
Handbook
310
Handbuch
310
review-article
300
Guidebook
289
Kommentar
269
Amtsdruckschrift
246
Government document
246
Bibliografie
244
Gesetz
217
Law
214
Bibliographie
207
more ...
less ...
Language
All
English
29,284
German
27,284
Undetermined
19,582
French
1,394
Hungarian
606
Russian
379
Italian
297
Polish
249
Spanish
221
Dutch
112
Swedish
89
Portuguese
74
Romanian
62
Latin
46
Danish
37
Ukrainian
37
Czech
34
Croatian
32
Norwegian
30
Lithuanian
26
Bulgarian
25
Finnish
22
Serbian
22
Turkish
13
Slovak
12
Slovenian
10
Multiple languages
8
Modern Greek (1453-)
6
Chinese
6
Arabic
5
Low Saxon
4
Afrikaans
3
Icelandic
3
Albanian
3
Estonian
2
Persian
2
Japanese
2
Latvian
2
Macedonian
2
Old Norse
2
more ...
less ...
Author
All
Kotler, Philip
223
Meffert, Heribert
220
Bruhn, Manfred
191
Pepels, Werner
133
Kaiser, Harry M.
127
Irwin, Scott H.
94
Fritz, Wolfgang
75
Koppe, Fritz
66
Wiedmann, Klaus-Peter
64
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Bauer, Hans H.
58
Homburg, Christian
57
Eisend, Martin
54
Kirchgeorg, Manfred
52
Sheth, Jagdish N.
52
Tomczak, Torsten
52
Huber, Frank
51
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Zerres, Michael P.
48
Dichtl, Erwin
47
Esch, Franz-Rudolf
47
Kreutzer, Ralf T.
44
Baker, Michael John
43
Taylor, Charles Raymond
43
Unger, Fritz
43
Kuß, Alfred
42
Brown, Stephen
41
Garcia, Philip
41
Groeben, Hans von der
41
Koschnick, Wolfgang J.
41
Pelsmacker, Patrick de
40
Backhaus, Klaus
39
Bieber, Roland
39
Brorsen, B. Wade
39
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
167
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
American Marketing Association
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
National Bureau of Economic Research
75
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Europäische Kommission
60
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Deutsches Reich / Reichsfinanzministerium
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Deutsches Reich
37
OECD
36
Bundesstelle für Außenhandelsinformation <Köln>
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
European Society for Opinion and Marketing Research
27
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
26
Nomos Verlagsgesellschaft
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
more ...
less ...
Published in...
All
Betriebs-Berater : BB
2,408
SpringerLink / Bücher
464
European Journal of Marketing
463
Recht der internationalen Wirtschaft : RIW ; Betriebs-Berater international
449
Journal of business research : JBR
327
Journal of advertising research
263
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
238
International journal of advertising : the review of marketing communications
216
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
194
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
184
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
177
Der Betriebs-Berater : Zehntagedienst für Wirtschafts-, Steuer-, Arbeits- u. Sozialrecht
175
Journal of advertising : official publication of the American Academy of Advertising
175
Europäische Hochschulschriften / 5
166
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
163
Journal of marketing communications
160
Die Bank
154
Die Aktiengesellschaft : AG : Zeitschrift für deutsches, europäisches und internationales Aktien-, Unternehmens- und Kapitalrecht
147
Springer eBook Collection
143
European journal of marketing : EJM
142
Management science : journal of the Institute for Operations Research and the Management Sciences
140
Journal of marketing
135
Management Science
132
Industrial marketing management : the international journal for industrial and high-tech firms
130
Journal of Agricultural and Applied Economics
130
Zeitschrift für Unternehmens- und Gesellschaftsrecht : ZGR
112
Journal of historical research in marketing
111
Journal of Consumer Marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
103
Springer eBook Collection / Business and Economics
98
Beck'sche Kurz-Kommentare
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of marketing research : JMR
90
Sammlung Guttentag : Kommentare und erläuterte Textausgaben
89
Journal of promotion management : JPM
88
Journal of marketing management : MM
87
more ...
less ...
Source
All
ECONIS (ZBW)
58,139
USB Cologne (EcoSocSci)
9,777
RePEc
6,397
Other ZBW resources
2,105
BASE
1,853
EconStor
320
USB Cologne (business full texts)
203
ArchiDok
121
OLC EcoSci
80
more ...
less ...
Showing
61
-
70
of
78,995
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Beer advertising and
marketing
update : structure, conduct, and social costs
Nelson, Jon Paul
- In:
Review of industrial organization : RIO
26
(
2005
)
3
,
pp. 269-306
Persistent link: https://www.econbiz.de/10002818393
Saved in:
62
Modern advertising law
Langdon-Davies, Peter
-
1963
Persistent link: https://www.econbiz.de/10002349291
Saved in:
63
Advertising and the public interest
Howard, John A.
;
Hulbert, James
-
1973
Persistent link: https://www.econbiz.de/10002975492
Saved in:
64
Online-
Werbung
für Arzneimittel im Europäischen Binnenmarkt : Bestell-Listen von Internet-Apotheken im Lichte des deutschen Heilmittelwerberechts
Mand, Elmar
- In:
Wettbewerb in Recht und Praxis : wrp
49
(
2003
)
2
,
pp. 192-202
Persistent link: https://www.econbiz.de/10001725574
Saved in:
65
Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul
-
2001
Persistent link: https://www.econbiz.de/10001636641
Saved in:
66
More advertising worldwide
Kloss, Ingomar
(
ed.
);
Abdullah, Iskander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001637496
Saved in:
67
Youth smoking prevalence in developing countries : effect of advertising bans
Nelson, Jon Paul
- In:
Applied economics letters
10
(
2003
)
13
,
pp. 805-811
Persistent link: https://www.econbiz.de/10001838409
Saved in:
68
"Health scare", excise taxes and advertising ban in the cigarette demand and supply
Bishop, John A.
;
Yoo, Jang H.
- In:
Southern economic journal
52
(
1985
)
2
,
pp. 402-411
Persistent link: https://www.econbiz.de/10001916829
Saved in:
69
An ethical analysis of deception in advertising
Carson, Thomas L.
;
Wokutch, Richard E.
;
Cox jr., James E.
- In:
Journal of business ethics : JOBE
4
(
1985
)
2
,
pp. 93-104
Persistent link: https://www.econbiz.de/10001975565
Saved in:
70
Von der
Werbung
zur kommerziellen Kommunikation : die Vermarktung von Waren und Dienstleistungen im Internet
Leupold, Andreas
;
Bräutigam, Peter
;
Pfeiffer, Markus
- In:
Wettbewerb in Recht und Praxis : wrp
46
(
2000
)
6
,
pp. 575-598
Persistent link: https://www.econbiz.de/10001485899
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->