Johne, Axel; Snelson, Patricia - In: European Journal of Marketing 24 (1990) 12, pp. 7-21
The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in...