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Employee magazines and newspapers
Seybold, Geneva (contributor) - National Industrial Conference Board - 1953
Persistent link: https://www.econbiz.de/10001693306
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Die Digitalisierung der Wertschöpfung als strategische Herausforderung für Zeitungs- und Zeitschriftenverlage
Keuper, Frank - In: Zukunft der Arbeit : wirtschaftliche Dynamik und Reformen, (pp. 81-107). 2002
Persistent link: https://www.econbiz.de/10001695108
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Media markets with habit formation
Dewenter, Ralf - 2003 - [Elektronische Ressource]
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503
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The economics of media markets : a literature review
Dewenter, Ralf (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001789510
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Estimating the valuation of advertising
Dewenter, Ralf - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001789514
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Document de référence / Hachette Filipacchi Medias
Hachette Filipacchi Medias <Levallois-Perret> - Levallois-Perret - 1999(2000) -
Persistent link: https://www.econbiz.de/10001507136
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Competitiveness of the European Union publishing industries
Turku School of Economics; Europäische Kommission / … - 2000
Persistent link: https://www.econbiz.de/10001466198
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Willings press guide / 3
Chesham, Bucks : Cision; 2005-2008: Chesham, Bucks : … - 2003 - 2014
Persistent link: https://www.econbiz.de/10001730106
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Multimedia-Management : Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter
Keuper, Frank; Hans, René - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010214334