Purpose: The demand for halal foods among non-Muslim customers is increasing in non-Muslim countries. This study investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior (EMGB). Design/methodology/approach: The study model...

Purpose: Empirically analyze the tourism destination selection attributes, tourist satisfaction and behavioral intentions of multicultural families by country of origin. Confirm the mediating effect of self-efficacy on the relationship between tourism destination selection attributes, tourist...