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Marketing management : ¬a stra...
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Marketing
5
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2
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Buell, Victor P.
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Corey, E. Raymond
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Haring, Albert
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Phelps, D. Maynard
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Journal of marketing
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1
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1
Marketing management and strategy : a reader
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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ECONIS (ZBW)
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How can and should marketing research fit into the organisation strukture for Maximum effectiveness?
Buell, Victor P.
- In:
New ideas for successful marketing : [National …
,
(pp. 273-281)
.
1966
Persistent link: https://www.econbiz.de/10003505751
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2
The changing role of the product manager in consumer goods companies
Buell, Victor P.
- In:
Journal of marketing
39
(
1975
)
3
,
pp. 3-11
Persistent link: https://www.econbiz.de/10001965963
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3
The changing role of the product manager in consumer goods companies
Buell, Victor P.
- In:
Readings in basic marketing
,
(pp. 183-197)
.
1978
Persistent link: https://www.econbiz.de/10001965971
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4
The changing role of the product manager in consumer goods companies
Buell, Victor P.
- In:
Marketing management and strategy : a reader
,
(pp. 339-349)
.
1980
Persistent link: https://www.econbiz.de/10001965977
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5
Door-to-door selling
Buell, Victor P.
- In:
Harvard business review : HBR
32
(
1954
)
3
,
pp. 113-123
Persistent link: https://www.econbiz.de/10001965984
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6
Marketing management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10001966001
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7
Where advertising decisions should be made
Buell, Victor P.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 7-12
Persistent link: https://www.econbiz.de/10001966004
Saved in:
8
How to study foreign markets
Buell, Victor P.
- In:
Journal of marketing
23
(
1958
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10001966009
Saved in:
9
Organizing for marketing / advertising success in a changing business environment
Buell, Victor P.
-
1982
Persistent link: https://www.econbiz.de/10004795696
Saved in:
10
Marketing management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10004929373
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