Marketing management : ¬a strategic planning approach
| Year of publication: |
1984
|
|---|---|
| Authors: | Buell, Victor P. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing | Strategisches Management | Marketingstrategie | Marketingmanagement |
| Extent: | XXI, 682 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-008865-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004122268