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"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age …, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing … on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of …
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"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...
Persistent link: https://www.econbiz.de/10012392946
AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an …
Persistent link: https://www.econbiz.de/10012396017
, Belieferung, Kommunikation und Kundenservice sind letztendlich erfolgsentscheidend. Wie dem im Marketing und digitaler … Distributionswege in China • Marketing und Kommunikation im Reich der Mitte • Erwartungen der chinesischen Kunden • Fallbeispiele … Unternehmen beim Markteintritt in China. Professor Dr. Jonas Polfuß ist Experte für Online- und China-Marketing. Er hat namhafte …
Persistent link: https://www.econbiz.de/10012401703
marketingorientierte Managemententscheidungen geprägt. Ein solches Marketing-Broadening bedeutet die Ausrichtung aller Unternehmensbereiche …
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"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the … they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications … activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer …
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