This paper uses a game theoretic model to investigate the 1993-94 split-up of the main German pharmaceutical association into an association for multinational, researchbased companies and an association representing small and medium-sized firms. In order to explain the breakdown of cooperation...

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...