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International marketing commun...
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Internationales Marketing
5,820
International marketing
5,098
Multinationales Unternehmen
778
Marketingmanagement
761
Marketing management
726
Transnational corporation
714
Konsumentenverhalten
690
Consumer behaviour
687
Brand management
617
Markenführung
617
Welt
601
World
598
Globalisierung
525
Globalization
503
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447
International market entry
444
Internationaler Markteintritt
444
Theorie
421
USA
420
Theory
416
Export
414
United States
407
Germany
395
KMU
346
Markenimage
346
SME
346
Brand image
343
Marketing
308
China
302
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
238
Firm performance
236
Brand
216
Markenartikel
212
Schwellenländer
208
Emerging economies
205
Interkulturelles Management
195
Strategisches Management
190
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187
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370
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73
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354
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187
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91
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60
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60
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44
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20
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Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Craig, C. S.
19
Usunier, Jean-Claude
19
Griffith, David A.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Solberg, Carl Arthur
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
Institute of Southeast Asian Studies / ASEAN Economic Research Unit
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
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Published in...
All
International marketing review
135
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
18
Gabler Edition Wissenschaft
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
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ECONIS (ZBW)
5,282
USB Cologne (EcoSocSci)
496
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
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5791
Adaptation of marketing mix strategies in Mexican cultural institutions : an insight into prehispanic and novohispanic codices
Flores-Gómez, Pedro Arturo
;
Pérez-Villarreal, Héctor Hugo
- In:
Journal of historical research in marketing
16
(
2024
)
3
,
pp. 303-340
Persistent link: https://www.econbiz.de/10015078149
Saved in:
5792
International marketing in rapidly changing environments
Jean, Ruey-Jer Bryan
(
contributor
)
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10010206229
Saved in:
5793
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
5794
Reassessing the internationalization of the firm
Axinn, Catherine Nancy
(
contributor
); …
-
2001
-
1st ed.
Persistent link: https://www.econbiz.de/10001586485
Saved in:
5795
Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.
;
Rülke, Tessa
-
2002
Persistent link: https://www.econbiz.de/10001639840
Saved in:
5796
Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003782738
Saved in:
5797
Die Autonomie von Landesorganisationen bei der Marktbearbeitung : Determinanten, Auswirkungen und State of Practice
Ehemann, Petra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543266
Saved in:
5798
Gestaltung von Vertriebsstrukturen im Auslandsmarkt : Konzeption eines transaktionskostenbasierten Prozessmodells und seine Anwendung in der Automobilindustrie
Thiel, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003556459
Saved in:
5799
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
5800
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
-
2008
Persistent link: https://www.econbiz.de/10003627763
Saved in:
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