has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal … model of ambush marketing focusing on cognitive and affective image and their effects on downstream variables such as … affective image has a stronger impact on attitude towards the ambusher brand. In contrast, for atypical sport brands cognitive …

and are likely to be unable to improve the image of pig farming by simply providing information via pictures and texts …

image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member …

order to signal honesty, and thereby mitigate the image repercussions of upward lying in high-stakes contexts. This …

stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not … always coincide with the image the latter wish to project. For this reason, in this article we address a review of the … literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that …

The correct management of reputation and image can be crucial to guarantee organizationś survival and success. However …, the lack of clarity regarding the relationship and differences between image and reputation still exist since scholars … strengthen this situation. Therefore, the aim of this paper is to measure the relationship between image and reputation in the …

Purpose: This research study analyzes Moldovans' intentions to visit Greece, and their perceptions of Greece's image as … findings are based upon a sample of 139 respondents. Findings: The findings reveal that, overall, Greece's image as a tourist … creating marketing strategies that would help in managing and improving Greece's image as a destination among Moldovan tourists …

Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others … the influence of attributes like awareness, acceptance, and quality on brand image of universities, therefore, it is … attributes on brand image. The components used in the study are awareness, acceptance, prestige, incentives and quality. The …