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Creating online videos that engage viewers

Pirouz, Dante M.; Johnson, Allison R.; Thomson, Matthew; … - In: MIT sloan management review 56 (2014/15) 4, pp. 83-88

Persistent link: https://www.econbiz.de/10011339896

Local television, citizen knowledge and political accountability : evidence from the U.S. Senate

Mattias, Nordin - 2015

I investigate the causal effect of access to relevant local television on i) U.S. citizens' knowledge of their senators' actions in the Senate and ii) whether citizens hold their senators accountable for these actions. To do so, I utilize the mismatch between the local television markets and the...

Persistent link: https://www.econbiz.de/10011346128

Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones

Cha, Jiyoung - In: Journal of advertising research 53 (2013) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10009745865

Empirical study of broadband adoption using data from the 2009 residential energy consumption survey

Roycroft, Trevor R. - In: Journal of regulatory economics 43 (2013) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10009708194

A resource-based approach to strategy analysis in the new digital television arena

Turba, Luca - In: Technology analysis & strategic management 23 (2011) 5, pp. 545-566

Persistent link: https://www.econbiz.de/10009709789

Hollywood in decline? : US film and television producers beyond the era of fiscal crisis

Christopherson, Susan - In: Cambridge journal of regions economy and society 6 (2013) 1, pp. 141-157

Persistent link: https://www.econbiz.de/10009720889

Platform leadership in online broadcasting markets

Evens, Tom - In: Handbook of social media management : value chain and …, (pp. 477-491). 2013

Persistent link: https://www.econbiz.de/10009763157

Technology and competition in US television : online versus offline

Sherman, Ryland; Waterman, David - In: Policy and marketing strategies for digital media, (pp. 265-279). 2014

Persistent link: https://www.econbiz.de/10010369856

Comparative television aadvertising in the United States : a thirty-year update

Beard, Fred K. - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 183-195

Persistent link: https://www.econbiz.de/10011529756

The Netflix effect : technology and entertainment in the 21st century

McDonald, Kevin (ed.); Smith-Rowsey, Daniel (ed.) - 2016 - First published

Lindsey, New York University, USA) -- Chapter Two - Disrupting Game-changers: Economic Adversaries and New Media … Historiography (Gerald Sim, Florida Atlantic University, USA) -- Chapter Three - When Elephants Fight: Netflix, Net Neutrality, and … the Public Interest (Lyell Davies, City University of New York, USA) -- Chapter Four - Smartest Guys in the Room: Framing …

Persistent link: https://www.econbiz.de/10011530505