//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zigaretten-Werbung : Fakten oh...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,855
Advertising
9,788
Werbewirkung
3,798
Advertising effects
3,744
Konsumentenverhalten
2,962
Consumer behaviour
2,954
Online-Marketing
1,790
Internet marketing
1,785
Theorie
1,396
Theory
1,364
USA
1,052
Deutschland
942
United States
900
Marketing
792
Markenführung
738
Brand management
734
Zigarette
679
Cigarette
653
advertising
648
Marketingmanagement
641
Marketing management
622
Social Web
553
Social web
552
Rauchen
530
Smoking
525
Germany
488
Preismanagement
465
Pricing strategy
465
Markenimage
455
Brand image
443
Markenartikel
433
Wettbewerb
402
Brand
352
Zielgruppe
346
Target group
333
Werbewirtschaft
313
Competition
300
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Vereinigte Staaten
282
more ...
less ...
Online availability
All
Undetermined
3,443
Free
2,194
Type of publication
All
Article
7,888
Book / Working Paper
6,468
Journal
129
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,799
Aufsatz in Zeitschrift
5,799
Graue Literatur
930
Non-commercial literature
930
Working Paper
775
Arbeitspapier
735
Aufsatz im Buch
732
Book section
732
Hochschulschrift
409
Collection of articles of several authors
218
Sammelwerk
218
Thesis
212
Konferenzschrift
149
Aufsatzsammlung
131
Lehrbuch
116
Textbook
99
Dissertation u.a. Prüfungsschriften
98
Bibliografie enthalten
74
Bibliography included
74
Conference paper
58
Konferenzbeitrag
58
Case study
52
Fallstudie
52
Conference proceedings
51
Wörterbuch
47
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
29
Sammlung
29
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
20
Government document
20
Bibliografie
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
10,258
German
2,201
Undetermined
1,915
French
68
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
10
Spanish
7
Danish
6
Finnish
6
Portuguese
4
Bulgarian
3
Norwegian
3
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Chaloupka, Frank J.
51
Eisend, Martin
48
Saffer, Henry
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Dave, Dhaval
32
Anderson, Simon P.
29
Pflaum, Dieter
29
Gierl, Heribert
28
Kind, Hans Jarle
28
Nickel, Volker
28
Tauras, John A.
28
Goel, Rajeev K.
27
Pesko, Michael F.
27
Septianto, Felix
27
Rosengren, Sara
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Kenkel, Donald Scott
22
Maclean, Johanna Catherine
22
Mathios, Alan D.
22
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Grossman, Michael
19
Silk, Alvin J.
19
Ford, John B.
18
more ...
less ...
Institution
All
National Bureau of Economic Research
113
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
Zentralverband der Deutschen Werbewirtschaft
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Nationalekonomiska Institutionen <Göteborg>
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Umeå Universitet / Institutionen för Nationalekonomi
3
more ...
less ...
Published in...
All
Journal of advertising research
235
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of business research : JBR
169
Journal of marketing communications
147
NBER working paper series
113
Working paper / National Bureau of Economic Research, Inc.
92
NBER Working Paper
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
SpringerLink / Bücher
50
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Applied economics
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
33
Journal of global marketing
33
Economics letters
32
Journal of health economics
32
more ...
less ...
Source
All
ECONIS (ZBW)
13,070
USB Cologne (EcoSocSci)
1,309
EconStor
50
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
RePEc
7
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
14,487
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
2
Die Grenze des Verbots der
Werbung
für Zigaretten im Rundfunk
Oehler, Dietrich
-
1975
Persistent link: https://www.econbiz.de/10000034093
Saved in:
3
An economic assessment of the role of advertising in cigarette consumption
Alchin, Terry M.
-
1992
Persistent link: https://www.econbiz.de/10000137629
Saved in:
4
Zigaretten-
Werbung
: Fakten ohne Filter
Nickel, Volker
(
contributor
)
-
1992
-
5., erw. Aufl
Persistent link: https://www.econbiz.de/10000374363
Saved in:
5
Advertising and the aggregate demand for cigarettes : An empirical analysis of a U.K. market
McGuinness, Tony
;
Cowling, Keith
-
1972
Persistent link: https://www.econbiz.de/10000660644
Saved in:
6
Werbung
und Zigarettenkonsum
Behnke, Ernst-August
-
1977
Persistent link: https://www.econbiz.de/10000065468
Saved in:
7
An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.
;
Flyer, Fredrick A.
;
Loughlin, Colleen
- In:
Economic inquiry : journal of the Western Economic …
46
(
2008
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
Saved in:
8
Cigarette pack and advertising displays at point of purchase : community demand for restrictions
Hickling, Jacqueline A.
;
Miller, Caroline L.
- In:
International journal of consumer studies
32
(
2008
)
6
,
pp. 574-578
Persistent link: https://www.econbiz.de/10003781867
Saved in:
9
Cigarette advertising and US cigarette demand : a policy assessment
Goel, Rajeev K.
- In:
Journal of policy modeling : JPMOD ; a social science …
31
(
2009
)
3
,
pp. 351-357
Persistent link: https://www.econbiz.de/10003861787
Saved in:
10
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->