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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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The effect of competitive intelligence on effectiveness of marketing strategies of Refah Bank of Hamedan, Iran
Tahmasebi, Mohammad Hossein; Salimi, Freidoon; … - In: Economics & finance notes 10 (2021) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10013192650
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Entrepreneurial marketing and bank performance in Egypt : is environmental turbulence a missing link?
Hilal, Omnia Abdelazeem; Tantawy, Ahmed Adel - In: Journal of entrepreneurship in emerging economies 14 (2022) 2, pp. 252-273
Persistent link: https://www.econbiz.de/10012879612
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Implications of the COVID-19 pandemic on market orientation in retail banking
Haapio, Hannele; Mero, Joel; Karjaluoto, Heikki; … - In: Journal of financial services marketing 26 (2021) 4, pp. 205-214
Persistent link: https://www.econbiz.de/10012666964
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Revisiting internal market orientation : a note
Sahi, Gurjeet Kaur; Lonial, Subhash; Gupta, Mahesh Chander - In: The journal of services marketing 27 (2013) 5, pp. 385-403
Persistent link: https://www.econbiz.de/10010127931
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - 2013
Persistent link: https://www.econbiz.de/10009781363
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Marketing strategies of financial services by commercial banks : a study on Sundergargh District of Orissa
Tripathy, Umakanta - In: Storming the global business : rise of the Asian tigers, (pp. 69-83). 2010
Persistent link: https://www.econbiz.de/10009012441
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Market orientation of Islamic banks in the UAE : an empirical examination
Anwar, Syed Aziz - In: Journal for global business advancement : JGBA 12 (2019) 6, pp. 765-790
Persistent link: https://www.econbiz.de/10012392307
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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313