Implications of the COVID-19 pandemic on market orientation in retail banking
Year of publication: |
2021
|
---|---|
Authors: | Haapio, Hannele ; Mero, Joel ; Karjaluoto, Heikki ; Shaikh, Aijaz A. |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 26.2021, 4, p. 205-214
|
Subject: | COVID-19 | Retail banking | Market orientation | Digital banking | Coronavirus | Privatkundengeschäft | Personal banking | Marketingmanagement | Marketing management | Bank | Wirkungsanalyse | Impact assessment | Digitalisierung | Digitization |
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