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Dictionary of advertising : direct response, marketing and sales promotion
Jefkins, Frank William - 1990
Persistent link: https://www.econbiz.de/10004074780
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Planned press and public relations
Jefkins, Frank William - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004158967
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PUBLIC RELATIONS IN WORLD MARKETING. BY FRANK JEFKINS. LONDON: LOCKWOOD 1966. XII, 212 S.
Jefkins, Frank William - 1966
Persistent link: https://www.econbiz.de/10004553409
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ADVERTISING TODAY. BY FRANK JEFKINS. WITH A FOREWORD BY DAVID DUTTON. LONDON: INTERTEXT 1971. XIV,442 S.
Jefkins, Frank William - 1971
Persistent link: https://www.econbiz.de/10004553410
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Marketing and PR media planning
Jefkins, Frank William - 1974 - 1. ed.
Persistent link: https://www.econbiz.de/10004553411
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Planned public relations
Jefkins, Frank William - 1969
Persistent link: https://www.econbiz.de/10004554680
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Public relations for marketing management
Jefkins, Frank William - 1978
Persistent link: https://www.econbiz.de/10004555703
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Public relations
Jefkins, Frank William - 1980
Persistent link: https://www.econbiz.de/10004555704
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MODERN MARKETING
Jefkins, Frank William - 1983
Persistent link: https://www.econbiz.de/10004556103
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Public relations techniques
Jefkins, Frank William - 1994 - 2. ed., extensively rev. and updated for the 1990s
Persistent link: https://www.econbiz.de/10004565944