Dictionary of advertising : direct response, marketing and sales promotion
Year of publication: |
1990
|
---|---|
Authors: | Jefkins, Frank William |
Publisher: |
London : Pitman |
Subject: | Werbung | Wörterbuch |
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Gabler Lexikon Werbung : [A - Z]
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Erlaubtes und Unerlaubtes in der Verkaufsförderung und in der Werbung von A - Z
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Pflaum, Dieter, (1992)
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Jefkins, Frank W., (1989)
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Public relations for marketing management
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Communication in industrialising countries
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