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Modern marketing
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Jefkins, Frank William
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USB Cologne (EcoSocSci)
34
ECONIS (ZBW)
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Advertising
Jefkins, Frank William
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1995
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3. ed., reprint.
Persistent link: https://www.econbiz.de/10004248330
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42
International dictionary of marketing and communication
Jefkins, Frank William
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1987
Persistent link: https://www.econbiz.de/10009586669
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43
Public relations
Jefkins, Frank William
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1988
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3. ed., repr.
Persistent link: https://www.econbiz.de/10009586950
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44
Dictionary of marketing, advertising and public relations
Jefkins, Frank William
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1983
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2. ed.
Persistent link: https://www.econbiz.de/10009603663
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