Dictionary of marketing, advertising and public relations
Frank Jefkins
| Year of publication: |
1983 ; 2. ed.
|
|---|---|
| Authors: | Jefkins, Frank William |
| Publisher: |
London : Internat. Textbook. Co. |
| Subject: | Marketing | Wörterbuch |
| Extent: | 311 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | English |
| Notes: | Früher u.d.T.: Jefkins, Frank William: Dictionary of marketing and communication |
| ISBN: | 0-7002-0284-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009603663