Successful companies increasingly go beyond adding value by reinventing it. Looking at European businesses in Sweden, Denmark, and France, the authors show that a company's strategic challenge is the continuous reconfiguration and integration of its competencies and customers - changing the...

In today's fast-changing competitive environment, strategy is no longer a matter of positioning a fixed set of activities along that old industrial model, the value chain. Successful companies increasingly do not just add value, they reinvent it. The key strategic task is to reconfigure roles...

This article presents a response from the authors regarding commentary on their research regarding value constellation. The authors are of the opinion that the view of commentators is evidence of how constraining old paradigms can be, and suggest that people have difficulty in accepting three...