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Service quality : new directions in theory and practice
Rust, Roland T. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004181386
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How technology advances influence business research and marketing strategy
Rust, Roland T.; Espinoza, Francine - In: Journal of business research : JBR 59 (2006) 10, pp. 1072-1078
Persistent link: https://www.econbiz.de/10007387202
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - 2000
Persistent link: https://www.econbiz.de/10004595521
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E-service : new directions in theory and practice
Rust, Roland T. (contributor) - 2002
Persistent link: https://www.econbiz.de/10004762935
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Customer equity management
Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das - 2005
Persistent link: https://www.econbiz.de/10004818613
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The feeling economy : managing in the next generation of artificial intelligence (AI)
Huang, Ming-Hui; Rust, Roland T.; Maksimovic, Vojislav - In: California management review 61 (2019) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10012175534
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The Customer Economics of Internet Privacy
Rust, Roland T.; Kannan, P.K.; Peng, Na - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 455-464
Persistent link: https://www.econbiz.de/10006151473
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Should We Delight the Customer?
Rust, Roland T.; Oliver, Richard L. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 86-94
Persistent link: https://www.econbiz.de/10006152485
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The Price of Competitiveness in Competitive Pricing
Griffith, David E.; Rust, Roland T. - In: Journal of the Academy of Marketing Science 25 (1997) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006153717
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Boekbesprekingen: - Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 55 (2001) 3, pp. 85-90
Persistent link: https://www.econbiz.de/10006039380