Almost all results on competitive product positioning derived in the literature so far arebased on the hypothesis that static Nash equilibria of profit-maximizing competitors areaccurate predictors of final market configurations. If the positioning behavior of firmsdiffers from this assumption,...

While many marketing models ignore the influence of financial variables on a firm's marketing strategy, this paper explores the effect of debt on the profit maximizing price for a new product. We assume a duopolistic market structure in which two firms produce a heterogeneous new consumer...

Um in einer (bald wieder) globalisierten Welt effektiv wirksam zu sein, sollten nicht nationale Regierungen, sondern die WHO eine globale Contact-Tracing-App erstellen.

Using firm-level data for Estonia for the years 1997-2005, we analyze the impact of international competition on firm dynamics, considering both firm closedown and product switching. This paper contributes to the literature in two important ways: (1) this is the first paper to study the...

This paper deals with the question how to model health effects after the cessation of a randomised controlled trial (RCT). Using clinical trial data on severe congestive heart failure patients we illustrate how survival beyond the cessation of a RCT can be predicted based on parametric survival...