Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Companion encyclopedia of mark...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,474
Marketingmanagement
3,564
Marketing management
3,343
Wörterbuch
3,076
marketing
2,603
Theorie
2,353
Theory
2,340
Deutschland
2,234
Consumer behaviour
1,846
Germany
1,805
Konsumentenverhalten
1,718
Management
1,380
USA
1,373
United States
1,158
Strategisches Management
1,140
Agribusiness
1,103
Marktforschung
1,001
Relationship marketing
939
Beziehungsmarketing
913
Werbung
876
Economics
868
Marketingtheorie
827
Marketing theory
820
Brand management
771
Markenführung
762
Agricultural and Food Policy
728
Advertising
727
Online-Marketing
702
Market research
698
Internet marketing
697
Innovation
662
Demand and Price Analysis
652
Crop Production/Industries
640
Unternehmen
618
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
581
Verbraucherverhalten
531
Absatz
522
Internet
513
Electronic Commerce
509
more ...
less ...
Online availability
All
Free
8,687
Undetermined
6,120
Type of publication
All
Book / Working Paper
23,532
Article
12,220
Journal
557
Other
523
Database
1
Type of publication (narrower categories)
All
Article in journal
4,681
Aufsatz in Zeitschrift
4,681
Aufsatz im Buch
1,667
Book section
1,667
Hochschulschrift
1,397
Collection of articles of several authors
1,287
Sammelwerk
1,287
Graue Literatur
1,250
Non-commercial literature
1,250
research-article
1,150
Thesis
1,123
Lehrbuch
1,060
Textbook
878
Aufsatzsammlung
854
Wörterbuch
848
Enzyklopädie
727
Konferenzschrift
656
Working Paper
588
Dissertation u.a. Prüfungsschriften
520
Arbeitspapier
480
Bibliografie enthalten
475
Bibliography included
475
Case study
342
Fallstudie
342
Conference proceedings
315
review-article
300
Ratgeber
254
Guidebook
236
Bibliographie
206
Congress Report
185
Handbook
180
Handbuch
180
conceptual-paper
177
review
177
Glossar enthalten
136
Glossary included
136
case-report
133
Festschrift
124
Nachschlagewerk
117
Reference book
117
more ...
less ...
Language
All
English
17,258
German
9,912
Undetermined
8,866
Hungarian
549
French
270
Russian
159
Polish
97
Spanish
80
Italian
39
Romanian
37
Ukrainian
28
Portuguese
27
Lithuanian
22
Dutch
22
Swedish
16
Czech
13
Croatian
11
Turkish
11
Arabic
9
Finnish
9
Serbian
8
Japanese
7
Multiple languages
7
Danish
6
Slovak
6
Bulgarian
5
Chinese
5
Modern Greek (1453-)
3
Macedonian
3
Slovenian
3
Afrikaans
1
Old English (ca. 450-1100)
1
Belarusian
1
Estonian
1
Persian
1
Western Frisian
1
Hindi
1
Indonesian
1
Icelandic
1
Georgian
1
more ...
less ...
Author
All
Kotler, Philip
222
Meffert, Heribert
214
Bruhn, Manfred
176
Pepels, Werner
135
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
53
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Tomczak, Torsten
48
Zerres, Michael P.
47
Sheth, Jagdish N.
46
Huber, Frank
45
Baker, Michael John
44
Dichtl, Erwin
44
Koschnick, Wolfgang J.
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
Backhaus, Klaus
37
Diller, Hermann
37
Griffith, Garry R.
37
Ahlert, Dieter
35
Mitev, Ariel Zoltán
35
Piercy, Nigel
35
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Springer Fachmedien Wiesbaden
129
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Edward Elgar Publishing
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
EconWPA
20
Agriculture Canada, Government of Canada
19
Deutschland <Bundesrepublik>
19
more ...
less ...
Published in...
All
European Journal of Marketing
463
SpringerLink / Bücher
396
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Europäische Hochschulschriften / 5
134
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection
126
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
88
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Lehrbuch
78
Journal of marketing management : MM
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
66
Journal of Agribusiness
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Young Consumers
64
Journal of marketing
63
Marketing theory
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
more ...
less ...
Source
All
ECONIS (ZBW)
16,506
USB Cologne (EcoSocSci)
9,507
RePEc
6,382
Other ZBW resources
2,105
BASE
1,843
EconStor
251
USB Cologne (business full texts)
164
OLC EcoSci
70
ArchiDok
5
more ...
less ...
Showing
1
-
10
of
36,833
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gabler-
Marketing
-Lexikon : [A - Z]
Bruhn, Manfred
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000552762
Saved in:
2
Das kleine
Marketing
-Lexikon
Geml, Richard
;
Lauer, Hermann
-
2004
-
3., aktualisierte und grundlegend überarb. Aufl
-Kompakt-Lexikon
Marketing
" von Ludwig G. Poth (EUR 28.90, vgl. ID 20/03). Für kleinere BWL-Bestände 1. Wahl. (2 A) …
Persistent link: https://www.econbiz.de/10001833045
Saved in:
3
Grundbegriffe des
Marketing
Zentes, Joachim
-
1992
-
3., durchges. Aufl.
Persistent link: https://www.econbiz.de/10004129427
Saved in:
4
Marketing
dictionary : technical terms in
marketing
, sales, and communication
Bearchell, Charles A.
;
Disch, Wolfgang K. A.
Persistent link: https://www.econbiz.de/10004133016
Saved in:
5
English - German
1991
-
Fully rev. and expanded ed.
Persistent link: https://www.econbiz.de/10004133017
Saved in:
6
Konzeptdefinition und Instrumentaltechnik im
Marketing
Pepels, Werner
-
1992
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004133096
Saved in:
7
Marketing
-Glossar für das Unternehmen Deutsche Bundespost TELEKOM
Hesse, Jürgen
-
1991
Persistent link: https://www.econbiz.de/10004133254
Saved in:
8
Writing and implementing a
marketing
plan <dt.>
Gerson, Richard
-
1992
Persistent link: https://www.econbiz.de/10004133438
Saved in:
9
Glossary of
marketing
terms
Hart, Norman Arthur
;
Stapleton, John
-
1981
-
2. ed.
Persistent link: https://www.econbiz.de/10004136013
Saved in:
10
Harrap sales and
marketing
dictionary : English - French, French - English
Stevenson, Anna
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004139797
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
