Cognitive interviewing is used to identify problems in questionnaires under development by asking a small number of pretest participants to verbally report their thinking while answering the draft questions. Just as responses in production interviews include measurement error, so the detection...

Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of...

Given the weaker ties to community as noted by scholars such as Robert Putnam, survey researchers should not be surprised by a decline in survey participation over the past 10 years. This research analyzes the use of incentives coupled with introductory themes emphasizing cooperation and...