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Die Werbung auf dem Konsumgüterbinnenmarkt
Albrecht, Annelies; Dietrich, Hans; Schilling, Werner - 1964
Persistent link: https://www.econbiz.de/10014453182
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Schenken und Geschenke in der Wirtschaft
Korte, Friedrich H. - 1968
Persistent link: https://www.econbiz.de/10014453706
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Gezielter werben : Werbung ohne Streuverluste
Colley, Russel H. - 1967
Persistent link: https://www.econbiz.de/10014453794
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Digital advertising in the age of generative AI
Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
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Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily - In: Journal of marketing communications 29 (2023) 6, pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.; Lemon, Laura L. - In: Journal of marketing communications 29 (2023) 6, pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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Improving the media mix : how promotional products enhance advertising impact
Liu, Fang; LeBlanc, H. Paul; Kanso, Ali; Nelson, Richard - In: Journal of marketing communications 29 (2023) 6, pp. 577-596
Persistent link: https://www.econbiz.de/10014454796