Gezielter werben : Werbung ohne Streuverluste
Russel H. Colley. [Aus dem Amerikan. übertr. von Günter H. Haugwitz]
| Alternative title: | Defining advertising goals for measured advertising results <dt.> |
|---|---|
| Year of publication: |
1967
|
| Authors: | Colley, Russel H. |
| Other Persons: | Haugwitz, Günter H. (contributor) |
| Publisher: |
München : Verl. Moderne Industrie |
| Subject: | Werbung | Werbungsbetrieb |
| Extent: | 155 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014453794