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Anzeigen 1955 : [Hrsg.: Verl. Das Beste Gmbh., Stuttgart]
1956
Persistent link: https://www.econbiz.de/10003472182
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Die Arbeitsgemeinschaft regionaler Abonnementszeitungen stellt sich vor : AREA
1966
Persistent link: https://www.econbiz.de/10003472233
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Product differentiation on a platform : the informative and persuasive role of advertising
De Smet, Dries; Van Cayseele, Patrick - 2010
Persistent link: https://www.econbiz.de/10003968999
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An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X. - In: Journal of business & economics research 8 (2010) 9, pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
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The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin - In: Decision 37 (2010) 2, pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
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The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi; Reid, Leonard N.; King, Karen … - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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Pre-testing press advertissements
Lovell, M. R. C.; Johns, S.; Rampley, B. - In: The Thomson medals and awards for media research ... (1967), pp. 9-34
Persistent link: https://www.econbiz.de/10003590561
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Die Anzeigenwirkung in Abhängigkeit von Wirkungsfaktoren der Zeitschriften
Kiss, Thomas; Wettig, Herbert - In: "The application of market and social research for more …, (pp. 101-158). 1973
Persistent link: https://www.econbiz.de/10003602865
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Noting and pago traffic scores for press and advertisements
Joyce, Timothy J.; Fletcher, Raymond - In: The Thomson medals and awards for media research ... (1966), pp. 11-24
Persistent link: https://www.econbiz.de/10003603765