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Newspaper advertising and promotion
McClure, Leslie Willard - 1950
Persistent link: https://www.econbiz.de/10000674735
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Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
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Anzeigenumfeld und Werbewirkung : Feldexperiment zum Umwelteinfluß
1972
Persistent link: https://www.econbiz.de/10000417224
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Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
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Effekte von Anzeigenhäufungen
Koeppler, Karlfritz; Gundermann, Knud; Erbslöh, Eberhard - 1980
Persistent link: https://www.econbiz.de/10000118804
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Promotions in Print-Medien : Steigerungsmöglichkeiten d. Werbewirkung
1984
Persistent link: https://www.econbiz.de/10000120236
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Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
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Lane's advertising administration (principles and practice)
Sandbrook, N. T. (contributor) - 1951 - 2nd. ed.
Persistent link: https://www.econbiz.de/10003613799
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The right to be read
Weigand, Robert E. - In: Business horizons 14 (1971) 5, pp. 27-36
Persistent link: https://www.econbiz.de/10003704275
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The functions of advertising in our culture
White, Irving B. - In: Journal of marketing 24 (1959), pp. 8-14
Persistent link: https://www.econbiz.de/10003706165