Purpose – The study aims to explore the evolving status of children as active consumers in the emerging Indian market … Indian metropolitan cities to understand their attitudes towards parenting and the consequent empowerment of their children … for actively participating in family purchase decisions around varied children’s product categories. Findings …

were conducted with 11 mothers who regularly prepare lunchboxes for their children aged between 9 and 11 years. Findings … understand that lunchboxes must fit with children’s other activities taking place in their lunch-hour. Lunchboxes should support … children’s future leisure opportunities by providing nutrition and variety to support their growth and development. The …

Purpose This paper aims to explore how children’s developing ability to effectively regulate their emotions influences … their consumer behavior . Design/methodology/approach Working with 80 children and one of their parents, this study used … their child’s emotional development and consumer behavior. The research used quantitative methods to test whether children …

whose users are children and teenagers. Originality/value Despite its significance, stakeholder management is underexplored …

Purpose The purpose of this viewpoint paper is to discuss whether children can play a role in the sustainability of the … tourism; mountain tourism; children; and empowerment. Findings Children could potentially play a role in the sustainability of … should devote time for research on children, as they are an important stakeholder group for the industry. Originality …

Purpose – A lot of factors lead to the development of overweight and obesity in children. This article highlights that … (government, school, children, parents, food and drink manufactures, etc) through a common objective: preventing childhood obesity.  …

versus consumer appeals in children’s advertising from 2000 to 2005. Design/methodology/approach – Content Analysis. Findings … – Results indicate that food processors and restaurants have not changed their advertising messages to children in response to … significant change regarding types of food products advertised and type of appeals used in the ads directed to children. Research …