Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
eingereicht von Sibylle Böttner, M.Sc.
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Böttner, Sibylle |
| Institutions: | Otto-Friedrich-Universität Bamberg (degree granting) |
| Publisher: |
Bamberg |
| Subject: | Werbung | Advertising | Fernsehwerbung | Television advertising | Computerspiel | Video game | Zielgruppe | Target group | Kinder | Children | Fernsehsendung | Videospiel | Familie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 407 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Otto-Friedrich-Universität Bamberg, 2018 |
| Notes: | Literaturverzeichnis: Seite 387-407 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012019734