The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …

for parameter estimation. A marketing strategy application is provided with an analysis of PIMS data for a set of firms …

A not uncommon situation in industrial marketing is for an outside supplier to find itself competing against an in …-house supplier. Knowing how to compete against an in-house supplier is of importance because industrial marketing firms typically … opportunity when competing against an in-house supplier. Alternative marketing strategies are also suggested. …

development professionals. Both reflect on the emergence of new products management as a profession--a field with its own … improvement measurements, and the overall relationship between the management of new initiatives and the ongoing work of the …

Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has … shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main …

for value selling are more akin to management or business consulting skills than they are like traditional product selling … a business process, use of a problem solving methodology, providing decision support frameworks, project management and … change management assistance. In addition, not all Strategic Account Managers are being asked by their clients to make this …

technology, production, marketing, organizational control, strategic planning, and human resource management. …This project explores the various developments of modern management system with the increasing internationalization of … of their management system. Specifically, attempts have been made to see whether there is a systematic market …