Marketing briefs : a revision and study guide
Sally Dibb and Lyndon Simkin
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Management | Problems, exercises, etc. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 363 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index. - Previous ed.: 2001 |
| ISBN: | 0-7506-6200-X |
| Source: |
Persistent link: https://www.econbiz.de/10004284482