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Creating customer loyalty : Build lasting loyalty using customer experience management

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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers

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How social media communications combine with customer loyalty management to boost green retail sales

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Loyalty management : from loyalty programs to omnichannel customer experiences

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"In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in...

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Does employee performance affect customer loyalty in pharmacy services?

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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis

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Back to the future : progress and trends in hotel loyalty marketing

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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

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