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Tigert, Douglas J.
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3
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International Journal of Retail & Distribution Management
4
International journal of retail & distribution management
4
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of retailing
2
Patronage behavior and retail management
2
Dimensions of consumer behavior
1
Experimental research in consumer behavior : four exploratory papers
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Journal of Business Research
1
Journal of Services Marketing
1
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Macromarketing: a Canadian perspective
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Mathematical models in marketing
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Planning Review
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Problems in Canadian marketing : [papers]
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Proceedings of the Winter Conference of the American Marketing Association
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Public policy and marketing thought : proceedings from the 9. Paul D. Converse Symposium
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Research paper series / Department of Business, School of Business and Economic, Wilfrid Laurier University
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Risk taking and information handling in consumer behavior
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The Wiley marketing series
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ECONIS (ZBW)
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The innovator in the fashion adoptation process
King, Charles W.
- In:
Proceedings of the Winter Conference of the American …
(
1964
),
pp. 324-339
Persistent link: https://www.econbiz.de/10003601525
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2
Mode und Gesellschaftsstruktur
King, Charles W.
- In:
Marketing-Soziologie : soziale Interaktionen als …
,
(pp. 375-392)
.
1976
Persistent link: https://www.econbiz.de/10003601528
Saved in:
3
Fashion adoption : a rebuttal to the "trickle down" theory
King, Charles W.
- In:
Dimensions of consumer behavior
,
(pp. 114-127)
.
1965
Persistent link: https://www.econbiz.de/10002208542
Saved in:
4
An investigation on experimental techniques to determine the relative importance of various product attributes in the consumer decision-making process
Tigert, Douglas J.
- In:
Experimental research in consumer behavior : four …
,
(pp. 1-35)
.
1966
Persistent link: https://www.econbiz.de/10002915620
Saved in:
5
Pushing the hot buttons for a successful retailing strategy
Tigert, Douglas J.
- In:
Patronage behavior and retail management
,
(pp. 89-113)
.
1983
Persistent link: https://www.econbiz.de/10002915636
Saved in:
6
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
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7
Attitudes and media exposure
King, Charles W.
;
Summers, John O.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10002208488
Saved in:
8
Diffusion research in marketing
King, Charles W.
- In:
Public policy and marketing thought : proceedings from …
,
(pp. 65-75)
.
1976
Persistent link: https://www.econbiz.de/10002208517
Saved in:
9
Dynamics of interpersonal communication : the interaction dyad
King, Charles W.
;
Summers, John O.
- In:
Risk taking and information handling in consumer behavior
,
(pp. 240-264)
.
1967
Persistent link: https://www.econbiz.de/10002208524
Saved in:
10
Overlap of opinion leadership across consumer product categories
King, Charles W.
;
Summers, John O.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10002208559
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