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BOOKS REVIEWED - Marketing Management for the Hospitality Industry: A Strategic Approach
Reich, Allen Z.
;
Webster, Bill
- In:
The service industries journal
18
(
1998
)
4
,
pp. 175
Persistent link: https://www.econbiz.de/10007348795
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2
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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