Marketing management for the hospitality industry : a strategic approach
Allen Z. Reich
| Year of publication: |
1997
|
|---|---|
| Authors: | Reich, Allen Z. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Gastgewerbe | Marketingmanagement | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 530 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Bibliography: p515-522. - Includes index |
| ISBN: | 0-471-31012-3 |
| Classification: | Marketing ; Gastgewerbe, Catering |
| Source: |
Persistent link: https://www.econbiz.de/10004331920