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Darussalam, Brunei Darussalam, Norzaidah Rashid, Universiti Brunei Darussalam, Brunei Darussalam -- Mapping digital marketing in …
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How 401(k) plans make recessions worse / Teresa Ghilanducci and Joelle Saad-Lessler -- Financialization, collective bargaining, and the public interest / Joel Crutcher-Gershenfeld, Dan Brooks, Noel Cowell, Christos A. Ioannou, Martin Mulloy, Danny Roberts, Tanzia S. Saunders, and Søren Viemose...
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-- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview … -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services … acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer …
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