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The power of product platforms : building value and cost leadership

Meyer, Marc H.; Lehnerd, Alvin P. - 1997

Persistent link: https://www.econbiz.de/10000600813

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Meyer, Marc H. - 2007

Persistent link: https://www.econbiz.de/10003344582

Perspective : how Honda innovates

Meyer, Marc H. - In: The journal of product innovation management : an … 25 (2008) 3, pp. 261-271

Persistent link: https://www.econbiz.de/10003678026

New product strategy in the technology-based firm : product technology, market strategy, and performance

Meyer, Marc H. - 1986

Persistent link: https://www.econbiz.de/10004107535

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Meyer, Marc H. - 2007

Persistent link: https://www.econbiz.de/10004884057

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Meyer, Marc H. - 2007

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business...

Persistent link: https://www.econbiz.de/10012688265

Corporate venturing : an expanded role for R&D

Meyer, Marc H.; Willcocks, Neil; Boushell, Bob - In: Research technology management : RTM 51 (2008) 1, pp. 34-42

Persistent link: https://www.econbiz.de/10003638850

BioBlood : M&A in the biotech world

Meyer, Marc H.; Friar, John H.; Kursh, Steven R.; … - In: International journal of entrepreneurship education : IJEE 6 (2008) 2, pp. 75-99

Persistent link: https://www.econbiz.de/10003863275

A perspective on the rationale for teaching innovation in MBA programs and strategies for its implementation

Crane, Frederick G.; Meyer, Marc H. - In: Journal of the Academy of Business Education : JABE 9 (2008) 2, pp. 17-28

Persistent link: https://www.econbiz.de/10003871756

Innovating for effectiveness : lessons from design firms

Meyer, Marc H.; Marion, Tucker J. - In: Research technology management : RTM 53 (2010) 5, pp. 21-28

Persistent link: https://www.econbiz.de/10008665030

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